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Who this knowledge base is for
It will help you if you are
- A student from any academic background
- Someone who values analytical depth over signalling
- Someone who wants to work on complex, meaningful problems
It is not for you if you are
- Looking for shortcuts or "guaranteed paths"
- Mainly motivated by prestige or brand names
- Expecting consulting to be a purely business or slide-based role
- Unwilling to think critically about your own fit
A note before you dive in
This knowledge base is intentionally not designed to present consulting as an ideal, a default career choice or a guaranteed path to success. It is one possible trajectory among many: intellectually stimulating, but neither inherently meaningful nor inherently impactful, and certainly not right for everyone.
Reflection before optimisation
Especially early in your studies, the key question is not how to get into consulting as efficiently as possible, but whether you genuinely want to try it and whether it fits your interests, values and long-term aspirations. Prestige, compensation or external validation cannot answer that for you.
There is no single consulting job
No one lifestyle, no universal definition of success. The reality depends on firm type, function, industry, team and your own expectations. Treat any narrative that reduces this to one story with caution.
Be careful with coaching programmes
Many narrow the perspective with templates, scripts and a standard picture of the "good" candidate. That can build short-term confidence at the cost of independent thinking. They optimise for getting in, not for understanding what you are getting into.
Question consulting itself
Consulting is a service function within existing systems. Ask whether prestige distorts your decision, and whether roles with more direct impact, ownership or creative control might suit you better. Trying consulting can be valuable. Treating it as an unquestioned goal is not.
This is not an argument against consulting, but against unreflected choices. Whether you pursue it or not, the aim is that the decision is yours: informed, independent and intentional.
How this knowledge base is structured
Part 01
Consulting landscape: functions, industries, firm types
Consulting is often described as one career path, but in practice it is a multidimensional landscape. What consultants actually do depends on the combination of function, industry and firm type. Job titles and firm names alone tell you very little.
FunctionWhat you do
×
IndustryWhere it is applied
×
Firm typeHow the firm is positioned
=
Your actual roleWhat your days look like
Instead of asking which firm is "best", ask which problems you want to work on, which skills you want to build and in which environment you learn and perform best. This overview is not exhaustive; many niche and hybrid roles exist.
Functions: what consultants actually do
StrategyHigh-level decisions under uncertainty: corporate and business strategy, market entry, growth, portfolio decisions, M&A, long-term positioning. Abstract and ambiguous, with a strong focus on problem structuring, hypotheses and clear decision logic.
ManagementTurning strategic intent into coordinated action: organisational design, governance, change programmes, performance management. More stakeholder alignment and execution through people, structures and incentives.
OperationsClose to real-world execution: processes, supply chains, production, logistics and operational performance. Physical assets, costs, regulation and labour constraints matter. Needs systems thinking and quantitative analysis.
Technology and digitalDesigning, implementing and scaling technical systems: IT strategy, enterprise architecture, data platforms, AI and systems integration. Often bridges technical experts and business, closer to implementation.
Industries: where consulting is applied
Automotive and mobilityGlobal supply chains, capital intensity, long cycles. Electrification, autonomous systems, new mobility.
Energy and utilitiesHeavy regulation and long investment horizons. Energy transition, infrastructure, resilience.
Agriculture and foodGlobal supply chains and sustainability, balancing economic, ecological and social goals.
Healthcare and life sciencesComplex, regulated systems with many stakeholders, where ethics and accountability constrain innovation.
Public sector and infrastructurePolicy, administration and public services. Long horizons, success measured in societal outcomes.
Financial servicesRegulation, risk and capital allocation, often combining process work with technology and data.
Consumer goods and retailPricing, supply chains, customer behaviour and margin pressure in fast, competitive markets.
Technology, media, telecomPlatform economics, fast innovation cycles and strong data dependencies.
Industrial goods and manufacturingEngineering-heavy: operational excellence, asset utilisation and long-term investments.
Firm types: how consulting firms are positioned
An orientation aid, not a ranking. Boundaries are fluid and many firms combine several types. Differences are about focus, structure and problem context, not quality or prestige.
MBB
McKinsey, BCG and Bain follow a global generalist model focused on top-management strategy across many industries and topics. Specialisation usually emerges over time through projects. Structured, hypothesis-driven problem solving at the highest organisational level.
MBB-like strategy firms
Firms such as Roland Berger or Oliver Wyman resemble the MBB model, often with stronger regional roots, historical industry strengths or more defined focus areas. The work can be very similar; culture, footprint and industry emphasis differ.
Upper-tier strategy and management firms ("next tier")
International strategy and management consultancies that are more specialised by industry, function or region and often closer to implementation. Not inferior: in their focus areas they frequently work on comparable problems for similar clients.
Strategy boutiques and hidden champions
Smaller firms with a narrow thematic, functional or industry focus. Deep expertise and intellectual ownership; consultants often specialise early and take on responsibility quickly.
Operations and performance consultancies
Execution-oriented: operational excellence, cost reduction, supply chains, production systems. Success is measured in tangible operational outcomes rather than strategic narratives.
Inhouse consultancies
Internal advisory units of large corporations, common in Germany. Some work like external strategy firms, others focus on internal projects, coordination or operational support. Scope and style vary a lot.
Big Four advisory
Deloitte, PwC, EY and KPMG grew out of audit and now consult across strategy, operations, technology and transactions. Some units are strategic, many roles are more execution- and implementation-oriented. Requirements and work vary strongly between teams.
Mid-sized audit and advisory firms
Smaller audit firms with consulting practices, usually in fewer industries or functions, often with flatter hierarchies, shorter decision paths and more individual development.
Technology and digital consultancies
Technology-driven problem solving: IT architecture, data platforms, analytics, software implementation. Often operational and implementation-heavy; technical literacy matters more than in classic strategy consulting.
Specialised and hybrid firms
Firms that combine strategy with deep technical, regulatory or scientific expertise, or focus on very specific domains. Particularly interesting for candidates with strong domain knowledge.
How the dimensions interact
A strategy role in automotive at an MBB firm looks fundamentally different from an operations role in energy at a Big Four firm, even if the job titles sound alike. And the same firm can offer very different experiences depending on the combination.
Part 02
Backgrounds and skill logic: who fits where and why
Consulting firms are not built on one type of profile, but on teams that combine different ways of thinking. The hard part is rarely business knowledge. It is understanding complex systems, reasoning under uncertainty and reaching sound decisions in unfamiliar situations.
What firms actually recruit for
Structured problem solving
Learning speed
Abstraction
Causal reasoning
Intellectual discipline
Clear communication
None of these belong to a single discipline. They can be built in business, STEM, social sciences, law and many other fields, which is why firms don't recruit "business students" or "STEM students" as categories, but people who show these capabilities.
A common misconception
MythConsulting is reserved for business and economics graduates.
RealityBusiness students apply in large numbers and the language overlaps, but that is not a hiring preference. Business familiarity helps, especially in stakeholder-heavy work, but it is rarely enough on its own. Clear reasoning, questioning assumptions and adapting quickly matter more.
Why STEM backgrounds are actively encouraged
STEM subjects systematically train analytical rigour, formal reasoning and comfort with abstraction and uncertainty. Many firms want more STEM applicants than they receive: the pool is skewed towards business, often because of self-selection and misconceptions about eligibility. At the same time, STEM is not "better" in general. Its value shows when analytical depth meets communication, judgement and openness to other disciplines.
What each background brings to a team
Business and economicsOrganisational intuition and stakeholder awareness.
STEMAnalytical depth and problem decomposition.
Social sciencesSystem-level thinking and institutional understanding.
LawStructured argumentation and regulatory insight.
None of these is sufficient alone. Interdisciplinarity is a practical necessity: no background guarantees success and none disqualifies you. If you come from an analytically rigorous field, don't underestimate your fit.
Part 03
Company research: choosing the right firms
A good shortlist starts with the landscape from part 01, not with a ranking. Before you apply, find out what kind of work a firm actually does and whether you would want to do it.
What to look at
Problem typesStrategy, operations, technology? Which projects would you realistically be staffed on as a junior?
Staffing modelGeneralist pool or fixed practice from day one? Both have trade-offs for how you learn.
Industry and officeWhich industries are strong in the office you would join, and how much do you travel?
Culture and teamHow do people talk about their work at events? Would you want to spend long days with them?
Entry routesInternships, working student roles, fellowships or graduate programmes, and when they recruit.
DevelopmentTraining, feedback culture, mentoring and what people typically do after two or three years.
- Talk to people who work there, for example through events, alumni or 180DC partners. Nothing replaces first-hand accounts.
- Read recent project and insight pages to see what a firm is actually proud of.
- Use employer review platforms with care: they show patterns, not the truth about your future team.
Firm database
A starting point for your shortlist with links to each firm. Search or filter by type.
The list is roughly ordered by how competitive recruiting is: firms further up are usually harder to get into. That does not mean they are better, or the right place for you. The list is not exhaustive and firms change; always check the firm's own careers page.
Part 04
Applications: getting the interview
In service and client-facing industries, how your documents look carries a lot of weight. Beyond your actual experience, your CV is proof of attention to detail and persuasiveness.
The CV
We don't provide our own templates. A very good reference is the bullet point resume template from Harvard's career services: clear, one page and easy to adapt. Use it for orientation and make it your own.
Design best practices
Education
Work experience
Extracurricular
Additional
LanguageApplying to strategy consultancies or other competitive firms: write your CV in English and stick to either US or UK spelling. For the Big Four and smaller firms, German is usually better.
One page, no exceptionsAnything over one page looks bad. Choose font size and margins so that exactly one page is filled.
Black and whiteNo colours. Hyperlinks in black and not underlined, although you shouldn't have links in your CV anyway.
Consistent font sizeOne size across the document. Only your name and the section headings may be larger.
Short bulletsOne line if possible, two if needed, never three.
Bullets follow importanceMore bullets for important positions, fewer for minor ones. Positions of similar weight get the same number of bullets.
Structure
EducationExchange semester (if any), university, vocational training (if any), secondary school.
- Possible bullets: grade average, relevant projects, relevant courses with grades
Work experienceAll relevant positions with a formal employment contract.
- Bullets: what you did and the results it led to, quantified
- Responsibilities and what you ensured (weaker than concrete tasks)
Extracurricular activitiesAll relevant voluntary or informal positions, with bullets built the same way as work experience.
Additional qualifications- Scholarships: list them by name, leave the line out if you have none (and consider applying for the Deutschlandstipendium)
- IT: Microsoft Office (PowerPoint, Excel) plus any tools or programming languages you used in projects
- Languages: add your CEFR level in brackets if you can prove it
- Interests: only authentic ones. The more unusual the better, as long as you could discuss them in depth
Writing strong bullets
Each bullet should say what you worked on, what you contributed and what impact it had. Quantify the impact whenever you can.
Action verb (past tense)+
what you worked on+
to [rationale]or
, impact verb (-ing) + your impact
ExampleBuilt a pricing model for a nonprofit café, increasing monthly contribution margin by 18%
Action verbs
| When you | English (UK) | German |
| Prepared material | built, crafted, designed, created, visualised | erstellen, konzipieren, gestalten, entwickeln, visualisieren |
| Ran analyses | analysed, consolidated, derived, conducted, benchmarked | analysieren, konsolidieren, ableiten, durchführen, vergleichen |
| Led projects | led, launched, supervised, orchestrated, drove | leiten, initiieren, überwachen, orchestrieren, vorantreiben |
| Set up processes or features | set up, established, initialised, shipped, introduced | aufsetzen, etablieren, initialisieren, ausliefern, einführen |
| Improved processes or features | optimised, improved, automated, restructured | optimieren, verbessern, automatisieren, umstrukturieren |
| Collaborated (weak, avoid) | worked with, supported | zusammenarbeiten, unterstützen |
Existing online resources are mostly poor. The best resource is feedback from friends or professionals, in every application cycle.
The cover letter
Honestly: it matters less and less. Competitive consultancies often don't ask for one anymore. At smaller, lesser-known firms it can still show authenticity and motivation, and occasionally tip the decision.
Structure
Summary and applicationState the position, period and location. Mention any contact who referred you, and why this firm in one sentence.
Interest in the industryOne to three main reasons you personally find consulting interesting, ideally linked to your traits or experiences.
Your path so farThe background to key decisions, and the learnings and successes that don't fit into CV bullets. Build a story of why you are where you are and why this is your next step.
Interest in the firmOne to three reasons, linked to your experience. Don't copy the firm's website.
ClosingOptionally what you want to learn, then a short closing line such as "I would be glad to convince you of my qualities in an interview."
Do
- Same font, margins and language as your CV
- One page at most
- Honest reasons, even unspectacular ones (you liked the people at an event)
- Top-down: why the industry, then why the firm
- Short, simple, precise sentences
Don't
- Generic phrases a screener spots immediately
- Stilted, over-formal language
- Facts copied from the careers page
- Going over one page
Part 05
Interviews: what is actually tested
Most consulting interview processes combine several formats, each assessing a different side of how you think, communicate and work with others. The exact mix varies by firm and role.
Personal fit interview
This part is about who you are, how you reflect on past experiences, and why consulting, or this specific firm, makes sense for you. Interviewers look for consistency: does your story hold together, and do your reasons sound like your own?
Typical questionsWalk me through your CV. Why consulting? Why us? What would you do if you didn't get into consulting? Which decision in your life would you make differently today?
How to prepareReflect on how different phases of your life shaped you and what you learned. Be able to explain clearly why you want to do certain things, not just what you did.
Behavioural interview
Here interviewers look for patterns in how you handled responsibility, conflict, failure, teamwork and learning. The emphasis is not on perfect stories, but on judgement, ownership and reflection.
1SituationThe context in two or three sentences. Just enough to follow.
2Your roleWhat was at stake and what was your responsibility.
3Your actionsWhat you did, and why. Say "I", not "we".
4Result and reflectionWhat happened, and what you would do differently.
Prepare four or five real experiences that you can adapt to different questions: leadership, a conflict, a failure, a moment you had to persuade someone, a time you learned something quickly. Use the structure as a checklist, not as a script.
Case study interview
The case shows how you approach an unfamiliar problem: structuring ambiguity, reasoning logically, working with numbers and communicating your thinking under pressure. It is less about the "correct" answer than about how you think along the way.
Step 1ClarifyRepeat the question, confirm the objective and ask about anything unclear.
Step 2StructureBreak the problem into logical, non-overlapping parts built for this case, not a memorised framework.
Step 3AnalyseWork through the most promising parts, do the maths out loud and interpret every number.
Step 4SynthesiseGive a clear recommendation, the key reasons, risks and next steps.
Common case types
Market sizingHow big is the market for e-scooters in Frankfurt? Tests structure and assumptions.
ProfitabilityProfits are falling: why? Revenues, costs and the drivers behind them.
Market entry and growthShould a company enter a new market or launch a product?
How to practise
- Do three to five mock interviews with friends to learn the flow of a case
- Train structuring, communication and mental maths
- Try the free course from Crafting Cases, especially market sizing, maths and brainstorming
- Ask for honest feedback after every mock
Avoid
- Forcing a memorised framework onto every problem
- Doing maths silently or leaving numbers uninterpreted
- Losing track of the original question
- Ending without a clear recommendation
End-of-interview questions
Your chance to engage as a peer rather than a candidate. Thoughtful questions show genuine interest, perspective and an understanding of what actually matters in the job.
Questions that work
- What surprised you most when you started here?
- How are juniors staffed, and how much say do they have?
- What distinguishes people who do well in their first year?
- What was the last project that changed how you think about something?
Questions that don't
- Anything answered on the first page of the website
- Salary and holidays in the first interview
- Questions asked only to impress
- No questions at all
Part 06
Internship and early career: performing once you're in
An internship is not about proving you already know everything. It is about showing how you think, learn and operate. What sets strong interns apart is rarely raw intelligence, but clarity of intent, quality of execution and attitude towards responsibility.
Principle 1
Set clear goals
Before you start, or in your first days at the latest, decide what you want to achieve: a return offer or a place in a talent pool, specific skills such as data analysis or project management, or exposure to a function or industry. Make these goals explicit. "Doing a good job" is not a goal.
Why it matters: goals tell you which tasks to take on, where to invest extra effort and what to ask for. They let you judge progress instead of just feeling busy, and make it easier for your supervisor to support you. They can change as you learn more; what matters is intention.
- Write down skill-based and personal goals
- Be honest about what you want to learn versus what you want to signal
- Discuss your goals with your supervisor and align your work with them
Principle 2
Be precise and detail-oriented
Your work is judged less by originality than by reliability. Avoid careless mistakes such as wrong numbers, inconsistencies or typos, and review everything before you hand it in.
Why it matters: in consulting, small errors undermine trust disproportionately. One overlooked detail can call a whole analysis into question. Precision builds trust, and trust is what leads to more responsibility.
- Double-check emails, slides and calculations before sharing
- Use tools like ChatGPT or spreadsheets as a second review, not a substitute for your own thinking
- Write down key points and constraints as soon as a task is explained
- Keep a list of open questions and raise them proactively
Principle 3
Be proactive
Proactivity doesn't mean overstepping or creating extra work. It means thinking ahead, spotting what needs to be done and contributing beyond the minimum. It is one of the clearest signals of potential.
Why it matters: anticipating next steps and bringing solutions reduces the load on your supervisor, builds trust quickly and exposes you to harder problems and more feedback. Over time it separates interns who support from people seen as future team members.
- Start by delivering small, well-defined tasks reliably
- Think through possible approaches before asking for guidance
- Bring first solution ideas when you escalate a problem
- Look for patterns: recurring issues, inefficiencies, open questions
A successful internship is not about being perfect. Clear goals give direction, precision builds trust and proactivity creates momentum.